
The Texas Bowl has aspirations. They want to see the Cotton Bowl move into the BCS rotation and then the Houston-based bowl can
grab the Cotton Bowl's prestige. They want the not even 3-year old bowl to be a New Years Day game. Heck, they've
moved the 2008 bowl game to December 30.
Of course to get that spot takes more than just throwing money -- well, that helps a lot -- they have to make sure they fill the stands for the bowl games. That's the problem.
For all their dreams, the Texas Bowl is a regional draw. It isn't a destination location like the bowls in Florida and California. To get people to attend, they need to feature teams that are geographically relevant (read: have strong alumni affiliations in the Houston area and/or local). Last year they featured TCU and Houston and drew over 62,000. The year before with K-State and Rutgers, they got a bit over 52,000.
Now the Big 12 has that, and that's why they are happy to take the 8th team from that conference. The problem was they also had affiliated with the Big East -- which just seemed ill-fitting for
a bowl that proclaims itself as "a celebration of the culture, heritage and football tradition of the Lone Star State." Yes, UConn and Cinci would be perfect representatives
The Big East also recognized the problem and decided to disengage from the Texas Bowl. Instead
Conference USA will be the contributing conference this year along with the Big 12. The Mountain West and occasionally Navy will be in the rotation. Between the MWC and C-USA they have shots at getting schools in Texas: TCU, Houston, Rice (okay, a longshot), UTEP and SMU. Not to mention a lot more schools within the region.